As a founder of eski.mobi, I was always trying to explain to our potential customers the importance of having their website mobile-friendly. Thus the first website (2012) had a lot of info about the stats, the advantages, forecasts. The communation chain looked like this: “what is a mobile website > why should have one > why eskimobi’s technology rules > view completed projects > ask for quote”.
A few years went by, the mobile internet audience grew up to 40% vs 60% on desktop. More potential clients became aware of the mobile friendly problem. Plus, we’ve completed over 80 projects by now. So I decided to simplify the communication strategy and focus on a simple message “here are the top clients who trust us > request a quote”.
Animated project stages and video previews of mobile website features help better understand the advantages of eskimobi’s services.
The site is responsive and looks great on mobile also.